Punjab Chief Minister Maryam Nawaz Sharif announced the establishment of a 50-acre Film City to revitalize the province's film and media industry.
The project represents a strategic effort to modernize Pakistan's cinematic infrastructure by creating a centralized hub for production. By consolidating resources, the government aims to lower barriers for filmmakers and attract professional media investment to the region.
The proposed facility will be located within the Nawaz Sharif IT City in Lahore. According to the announcement, the project is designed as the first fully integrated film-city project in the country [1]. This integration is intended to streamline the production process from pre-production through final editing, and distribution.
The facility will span 50 acres [1]. The scale of the project is intended to support a wide range of media needs, providing the necessary space for large-scale sets and technical equipment. The initiative seeks to address the long-standing lack of dedicated infrastructure that has hindered the growth of the local film sector.
Officials said the development is part of a broader plan to boost the creative economy in Punjab. By providing a state-of-the-art environment, the government hopes to encourage more local productions and potentially attract international projects to Lahore.
The project aligns with existing technological developments in the Nawaz Sharif IT City. The synergy between the IT sector and the media industry is expected to foster innovation in digital content creation and visual effects.
“The project is designed as the first fully integrated film-city project in the country.”
The establishment of a dedicated film city indicates a shift toward treating the creative arts as a formal economic sector in Punjab. By integrating production facilities within an IT hub, the government is betting on the convergence of technology and cinema to drive employment and cultural exports, moving away from fragmented, independent production models toward a centralized industry standard.
