Qoray Mobility & Energies Limited has launched a national electric-mobility franchise in Nigeria to provide clean last-mile transportation [1].
This initiative aims to shift the country's transportation landscape by replacing traditional combustion engines with electric alternatives. By empowering local entrepreneurs, the program seeks to build a sustainable infrastructure for urban transit while reducing carbon emissions in densely populated areas [1].
The company is implementing a Dealer-Owned, Dealer-Operated (DODO) model [1]. Under this franchise structure, independent dealers are permitted to own and operate their own fleets of electric tricycles [1]. This approach allows local business owners to manage the daily operations of the vehicles while leveraging the broader Qoray network [2].
According to the company, the primary goal is to accelerate the adoption of clean energy in the transport sector [1]. By decentralizing ownership, Qoray intends to scale the deployment of electric vehicles more rapidly than a centralized corporate fleet could achieve [2]. The model focuses specifically on last-mile transportation, the final leg of a journey from a transport hub to a destination [1].
This franchise effort is designed to enable entrepreneurs to build infrastructure-backed mobility businesses [1]. By providing the tools and framework for electric fleet management, the company intends to foster economic growth within the green energy sector across Nigeria [2].
“Qoray Mobility & Energies Limited has launched a national electric-mobility franchise in Nigeria.”
The shift toward a Dealer-Owned, Dealer-Operated model suggests that scaling electric vehicle (EV) infrastructure in emerging markets may rely more on fragmented local entrepreneurship than on centralized corporate ownership. By lowering the barrier to entry for small-scale operators, Qoray is attempting to solve the 'last-mile' logistics gap while simultaneously creating a decentralized charging and maintenance network across Nigeria.
