Premier Christine Fréchette used social media to celebrate the Quebec "Journée du steamé" on May 6 [1].

The event marks the transition of a humor-based social media trend into a recognized community effort that supports local food security.

Created in 2023 by humorist Mathieu Dufour, the day has grown into a province-wide celebration [1]. This year marked the fourth edition of the event [2]. For the 2026 iteration, the celebration took a community turn to benefit the charity Moisson Montréal [1].

Dufour expressed surprise at the level of official government engagement. He said he received a text from his team stating that the premier of Quebec wanted to speak with him. "J'étais convaincu que mon équipe me faisait une blague," Dufour said, noting he was convinced his team was playing a joke on him [3].

The celebration was also highlighted by Frédéric Labelle during his social media column [1]. The "Journée québécoise du steamé" typically involves the consumption and celebration of the steamed hot dog, a staple of Quebec snack culture.

By participating in the event, Fréchette aligned the provincial leadership with a grassroots cultural phenomenon. The premier's social media post served as a public endorsement of both the cultural tradition, and the charitable efforts of Moisson Montréal [1].

“"J'étais convaincu que mon équipe me faisait une blague."”

The involvement of a provincial leader in a humor-led social media tradition demonstrates a strategic effort to connect with younger demographics through 'meme culture.' By tying the event to Moisson Montréal, the government transforms a lighthearted cultural moment into a tangible public health and charity initiative.