Rakuten Group is partnering with German startup Helling GmbH to support the introduction of AI-powered attack drones in Japan [1, 2].
This move marks a significant shift for the Japanese conglomerate as it leverages its relationships with the Ministry of Defense to enhance national security. By integrating advanced AI weaponry, Japan aims to modernize its defense capabilities through strategic international partnerships.
The collaboration involves conducting demonstration experiments to test the drones' effectiveness within Japan [1, 2]. These trials are scheduled to be completed by the end of next month [1]. Following the conclusion of these tests, the two companies will evaluate the feasibility of mass-producing the drones within Japanese borders [1, 2].
Helling GmbH specializes in AI-driven defense technology. Its drones have already been supplied to Ukraine [2]. The partnership intends to utilize Rakuten's infrastructure to propose new equipment for the Self-Defense Forces, and provide communication methods during disasters [1, 2].
Rakuten Group, which has an estimated corporate value of approximately 3 trillion yen [2], is positioning itself as a bridge between European defense tech and Japanese military needs. The company intends to use its corporate reach to streamline the procurement and implementation of these autonomous systems [1, 2].
The initiative focuses on strengthening Japan's overall defense posture by reducing reliance on foreign imports through eventual domestic production [1, 2].
“Rakuten Group is partnering with German startup Helling GmbH to support the introduction of AI-powered attack drones in Japan.”
The collaboration between a consumer-facing giant like Rakuten and a defense tech firm like Helling GmbH signals a broader trend of Japanese corporations entering the defense sector. By pursuing domestic mass production of AI attack drones, Japan is attempting to shorten its supply chains for critical military technology and integrate autonomous systems into its national security framework, mirroring global shifts toward AI-driven warfare seen in current conflicts.


