Zee Music Company released a short video featuring the song "Ram Ji Aake Bhala Karenge" from the movie "Bhooth Bangla" on YouTube [1].

The release introduces a key musical component of the upcoming film, showcasing the collaboration between several high-profile artists in the Indian music industry.

Music composer Pritam led the production of the track [1]. The song features lyrics written by Kumaar, and vocal performances by Armaan Malik and Aarvan [1]. Additionally, the track includes rap contributions from Mellow D [1].

The technical production involved a team of specialists to finalize the sound. Abhijit Vaghani served as the music programmer and arranger, while Eric Pillai handled the mixing and mastering [1]. Chief engineer Ashwin Kulkarni oversaw the technical execution, supported by production managers Anurag Sharma and Brianna Supriyo [1].

The promotional clip was shared via the Zee Music Company channel as a short-form video [1]. This format allows the studio to generate immediate engagement through social media trends and short-form content algorithms before the full cinematic release of the film.

“Zee Music Company released a short video featuring the song "Ram Ji Aake Bhala Karenge"”

The use of YouTube Shorts for music premieres indicates a strategic shift toward short-form discovery to drive streaming numbers. By leveraging the combined star power of Pritam and Armaan Malik, the studio aims to build viral momentum for "Bhooth Bangla" ahead of its wider promotional cycle.