Ranbir Kapoor and the production team for the film Ramayana presented a teaser for the epic at San Diego Comic-Con in the U.S.
The appearance marks an effort to position the Indian epic alongside the world's largest superhero franchises to attract a global audience. By debuting at a major international venue, the team aims to prove the story's universal appeal beyond the Indian market.
Kapoor and co-producer Yash discussed the project during the event. According to NDTV, the teaser for the film smashed Hollywood records [1]. The presentation focused on the scale of the production, and the emotional weight of the narrative.
However, reports regarding the nature of the footage vary. While NDTV highlighted the record-breaking impact of the teaser [1], MSN reported that fans did not receive a full trailer during the event [2]. This distinction suggests that while promotional clips were shown, a complete preview of the film remains unavailable to the public.
The team used the platform to emphasize the grand nature of the epic. They focused on the visual spectacle, and the storytelling elements intended to resonate with viewers worldwide. The strategy involves blending traditional Indian mythology with modern cinematic techniques to compete with global blockbusters.
Kapoor said the emotional depth of the story is a key component of the film. The production seeks to create a cinematic experience that evokes strong reactions from diverse audiences, regardless of their familiarity with the original text.
“The teaser smashed Hollywood records”
The promotion of Ramayana at San Diego Comic-Con signifies a strategic shift for Indian cinema, moving from regional dominance to targeting the global 'geek culture' and blockbuster markets. By attempting to benchmark its success against Hollywood records, the production is signaling that Indian mythology is being repositioned as a global intellectual property capable of competing with Western franchise giants.
