The upcoming film "Ramayana," starring Ranbir Kapoor and Yash, was showcased at San Diego Comic-Con on July 24, 2026 [1].

The appearance marks a significant effort to generate international interest in the Indian epic ahead of its wide release. By debuting content at one of the world's largest pop-culture conventions, the production aims to position the film as a global cinematic event rather than a regional release.

Directed by Nitesh Tiwari, the project brought its lead stars to the U.S. for the event [3]. The presence of Kapoor and Yash at the convention was intended to anchor a grand trailer launch and a panel discussion [3].

Reports regarding the specific content shown during the event vary. Some sources said that exclusive footage was presented to the audience despite a delay in the official trailer [1]. Other reports said that the trailer launch was postponed and did not play during the event [2].

Despite the contradictions regarding the trailer's debut, the event served as a platform for the cast to engage with an international audience. The strategy focuses on the visual scale of the production to attract viewers outside of the traditional Indian market, a move that mirrors the global rollout of other major franchise films.

The project continues to build momentum as it targets a worldwide audience through high-profile promotional stops in the U.S. [3].

“The appearance marks a significant effort to generate international interest in the Indian epic”

The decision to promote 'Ramayana' at San Diego Comic-Con signals a shift in how major Indian productions are marketed, moving away from domestic-first strategies toward a simultaneous global launch. By leveraging the prestige of a US-based convention, the filmmakers are attempting to frame the epic as a universal story capable of competing with Western blockbusters in terms of scale and spectacle.