Ravenwood has selected Wedderburn to distribute its Nobac linerless labelling machines across Australia [1, 2].
This partnership aims to increase the availability of linerless technology in the region, offering a reduction in waste compared to traditional labelling methods. By leveraging Wedderburn's established network, Ravenwood can scale its reach into the Australian industrial sector.
The agreement is effective immediately [1]. The collaboration focuses on the Nobac line of machinery, which is designed to apply labels without the use of a traditional release liner. This shift in technology is intended to help companies reduce their environmental footprint by eliminating the waste associated with backing paper.
Wedderburn will manage the distribution and support of these systems within the Australian market [1, 2]. This move allows Ravenwood to expand its global footprint for linerless labelling solutions without establishing a direct sales infrastructure in the country.
Industry trends have seen an increase in the adoption of linerless technology as businesses seek more sustainable operational practices. The Nobac machines are positioned as a primary tool for companies transitioning away from conventional label applicators. The distribution deal ensures that local businesses have direct access to technical support, and installation services provided by Wedderburn [1, 2].
“Ravenwood has selected Wedderburn to distribute its Nobac linerless labelling machines across Australia.”
This partnership signals a growing regional shift toward sustainable packaging in Australia. By partnering with a local distributor like Wedderburn, Ravenwood is accelerating the adoption of linerless technology, which reduces landfill waste and lowers the carbon footprint associated with label production and disposal.
