Singer Ravyn Lenae joined the Short n' Sweet Tour as a supporting act after receiving a direct message from Sabrina Carpenter [1, 2].
This unexpected invitation highlights the shift toward direct digital communication between artists to curate tour lineups, bypassing traditional agency negotiations for initial contact. It also elevates Lenae's profile by pairing her with one of the most prominent pop stars currently touring North America.
Lenae discussed the recruitment process in a recent interview, explaining that the offer arrived via social media. "Sabrina reached out to me on Instagram and asked if I’d open for her on the Short n’ Sweet Tour," Lenae said [2]. The singer described her immediate reaction to the message as being "literally gagged" [1].
Carpenter said she was thrilled to have Lenae join her on the tour [5]. The decision was driven by Carpenter's admiration for Lenae's music [1, 2].
The tour's North American leg includes stops at major venues such as Toronto’s Scotiabank Arena [3, 4]. In Toronto, the tour was scheduled for Nov. 10-11, 2024 [3].
Lenae is one of two supporting acts announced for the North American leg, appearing alongside Amber Mark [3]. While some reports focus on the 2024 dates, other details indicate the tour extends into 2025 [4].
This partnership allows Lenae to perform before massive audiences across the continent. By selecting Lenae, Carpenter integrates an R&B-influenced sound into a pop-centric tour, diversifying the musical experience for the audience.
“"When I saw Sabrina’s DM, I was literally gagged."”
The use of Instagram DMs to secure opening acts reflects a broader trend of artist-led curation in the music industry. By personally selecting supporting acts, headliners like Carpenter can ensure a specific aesthetic or musical synergy that may not be as apparent through standard industry bookings, while providing emerging artists with high-visibility platforms through direct peer endorsement.
