RCN Televisión aired its regular Noticias RCN news program on Tuesday at 11:30 p.m. [1].
The broadcast's performance highlights a continuing battle for viewership between Colombia's two largest networks. Audience shares during high-profile national events often dictate advertising revenue and perceived influence in the Colombian media landscape.
The program aired on Aug. 11 on RCN’s national television channel and was simultaneously streamed on YouTube [1]. This broadcast occurred during a period of intense competition as the Colombian national team held a farewell match [2].
Reports indicate that RCN recorded lower audience ratings than Caracol Televisión during the same time slot [1, 2]. Caracol captured a larger share of the viewing public as the country focused on the national team's activities [2].
Noticias RCN maintained its standard nightly schedule despite the competing sports coverage [1]. The disparity in ratings between the two networks reflects a broader trend in how Colombian viewers consume news, and sports, during peak national interest events [2].
While RCN continues to provide comprehensive nightly coverage, the data suggests that Caracol's programming was more effective at retaining the audience on Tuesday night [1, 2]. The network has not issued a formal statement regarding the specific rating numbers for this broadcast [1].
“RCN recorded lower audience ratings than Caracol Televisión during the same time slot.”
This ratings gap underscores the dominance of Caracol Televisión in capturing the Colombian public's attention during major sporting milestones. For RCN, the inability to maintain a competitive audience share during the national team's farewell match suggests a struggle to integrate regular news cycles with high-interest cultural events, potentially impacting their leverage with advertisers.
