Redemption Whiskey launched a reformulated High Rye Bourbon and refreshed brand packaging on April 7, 2026 [5].
The update reflects a strategic shift to capitalize on growing consumer demand for bolder, higher-proof rye-style bourbons. By increasing the rye content and adjusting the proof, the brand aims to compete more aggressively in the premium value segment of the spirits market.
The new expression is a 92-proof whiskey with 46% alcohol by volume [1]. Under the guidance of Master Blender Alan Kennedy, the spirit utilizes a specific mash bill consisting of 60% corn, 36% rye, and four percent barley [2]. To achieve its flavor profile, the whiskey is aged in new charred oak barrels [3].
"We are excited to introduce our new 92‑proof bourbon, crafted under the guidance of Master Blender Alan Kennedy," a spokesperson for Redemption Whiskey said [1].
While the brand manages the bottling and design, the liquid is sourced from the MGP Distillery in Lawrenceburg, Indiana [4]. A reporter for the Courier Journal said that Redemption sources its bourbon from the MGP Distillery in Indiana, then bottles it in its distinctive designs [4].
The reformulation coincides with a visual overhaul of the product line. This refresh includes new packaging intended to modernize the brand's presence on shelves nationwide.
Market analysts have noted the pricing strategy accompanying the launch. Joe Micallef said the Redemption High Rye Bourbon retails for under $50, making it one of the best value high‑rye bourbons on the market [6].
“The new expression is a 92-proof whiskey with 46% alcohol by volume.”
The move by Redemption Whiskey highlights a broader trend in the U.S. spirits industry where brands are shifting toward 'high-rye' mash bills to appeal to a palate that prefers spice over the traditional sweetness of corn-heavy bourbons. By sourcing from MGP Distillery, a major industry supplier, and maintaining a price point under $50, Redemption is positioning itself as a high-value alternative to boutique craft distilleries.
