Rei Ami and Ken Jeong are starring in Discovery Channel’s 2026 Shark Week through a special titled K-Pop Shark Heroes [1].
The collaboration aims to reshape public perception of sharks across East Asia and globally [2]. By leveraging the global popularity of K-pop and the reach of established entertainers, the network seeks to pivot the narrative from fear to conservation.
The special features the first-ever official Shark Week song, performed by Grammy-nominated singer and voice actress Rei Ami and comedian Ken Jeong [3]. Production for the program took place in ocean locations off the Korean Peninsula [4]. During the filming of the project, crews observed 16 reef sharks [5].
Shark Week is scheduled to air from July 26 to August 1, 2026 [6]. The programming will combine musical elements with marine biology to highlight the importance of apex predators in the ocean ecosystem.
The partnership marks a strategic shift for the Discovery Channel as it integrates pop culture trends with scientific education. The use of the K-pop genre allows the network to target a younger, international demographic that may not traditionally engage with nature documentaries. This approach aligns with broader efforts to modernize environmental messaging through entertainment.
“The collaboration aims to reshape public perception of sharks across East Asia and globally.”
This initiative represents a convergence of scientific outreach and global entertainment trends. By utilizing K-pop and high-profile celebrities, Discovery Channel is attempting to break cultural barriers in East Asia to foster a more positive image of sharks, which is critical for the success of international marine conservation efforts.
