Rich Shertenlieb is moving to a new afternoon program on Boston's WEEI radio station.

The transition marks a significant shift in the local media landscape as Shertenlieb brings a high-energy, disruptive broadcasting style to a sports-centric format. This move follows his short-lived tenure at WZLX, where his approach to programming created a distinct on-air presence.

According to reports published on May 2, 2026 [1], Shertenlieb is carrying over the chaos from his previous show to the WEEI afternoon slot. The move integrates a personality known for unpredictability into a market that has historically favored established sports talk dynamics.

While the specific details of the programming schedule remain under the station's direction, the arrival of Shertenlieb is expected to alter the tone of the afternoon drive. His previous work at WZLX was characterized by a chaotic energy that differed from traditional radio standards, a trait he intends to maintain at WEEI.

Local listeners and industry observers are monitoring how this shift affects WEEI's ratings and listener demographics. The station has not released a full roster of guests or segments for the new program, but the focus remains on Shertenlieb's individual brand of broadcasting.

“Rich Shertenlieb is moving to a new afternoon program on Boston's WEEI radio station.”

This move indicates a strategic pivot by WEEI to prioritize personality-driven, 'chaotic' content over traditional sports analysis. By hiring Shertenlieb, the station is betting that a disruptive broadcasting style will attract a younger or more volatile audience, potentially shifting the cultural tone of Boston sports radio.