Robert Irwin will host the new spinoff series "Dancing with the Stars: The Next Pro," which premieres July 13, 2024 [1].
The expansion of the franchise allows ABC to identify new professional dancers and refresh the brand for its summer programming schedule [1]. By utilizing a spinoff format, the network aims to maintain audience engagement between main seasons while scouting fresh talent for the professional roster [2].
Irwin brings a high level of visibility to the role as a former champion of the series, having won Season 34 [3]. His transition from competitor to host marks a significant shift in his relationship with the franchise.
Joining Irwin on the production are Mark Ballas and his mother, Shirley Ballas, who will serve as judges [2]. The Ballases bring a combination of professional dance experience and judging expertise to the panel, a dynamic intended to provide rigorous critiques for the aspiring pros.
The series will air on ABC and stream on Disney+ in the U.S. [3]. This dual-platform distribution strategy ensures the show reaches both traditional linear television viewers and digital streaming audiences.
ABC is leveraging the popularity of its existing stars to anchor the new competition. The inclusion of the Ballas family and a previous winner suggests a strategy of leaning into established fan favorites to ensure a stable launch for the new format [1, 2].
“Robert Irwin will host the new spinoff series "Dancing with the Stars: The Next Pro."”
The launch of "The Next Pro" represents a strategic pivot for ABC, moving from a celebrity-driven competition to a talent-scouting mechanism. By installing Robert Irwin as host and the Ballas family as judges, the network is insulating the risk of a new format by utilizing proven brand ambassadors who already possess a dedicated following within the dance community.
