Mumbai Indians cricketer Rohit Sharma will make his entertainment debut as a television host on Sony Entertainment Television and Sony LIV [1].
The move marks a significant expansion of Sharma's public profile beyond the cricket pitch. By transitioning into a hosting role, the athlete is leveraging his sporting fame to enter the competitive Indian entertainment market.
Sharma is set to lead his own program, though a specific launch date has not been disclosed [1, 2]. The show will be available both on traditional television and via the Sony LIV streaming platform [1, 3]. This dual-distribution strategy allows the network to reach both linear TV viewers and digital audiences.
"My entire show will air," Sharma said [2].
The partnership comes as Sony LIV continues to scale its library of digital content. The streaming service currently offers more than 40,000 hours [1] of content to its subscribers.
Sharma's transition into hosting follows a broader trend of Indian sports stars diversifying their professional portfolios. By moving into the entertainment sector, he aims to build a brand that exists independently of his active playing career [3]. The program's format and specific guest list remain under wraps, but the collaboration with Sony Entertainment Television suggests a high-production effort to capture a wide demographic of viewers across India.
“"My entire show will air"”
This transition reflects the growing intersection of sports and entertainment in India, where elite athletes are treated as multi-platform celebrities. By securing a hosting deal with a major network like Sony, Sharma is diversifying his income streams and ensuring long-term brand relevance beyond his athletic performance.
