Rolls-Royce has introduced Project Nightingale, a limited-edition ultra-luxury electric two-seat convertible as part of its new Coachbuild Collection [1, 2].
The vehicle arrives during a period of record demand for exclusive, low-volume cars [1]. By expanding its bespoke electric vehicle lineup, the company aims to capture a growing market of high-net-worth collectors seeking one-of-a-kind automotive art [1].
Developed at the company's location in Goodwood, United Kingdom, Project Nightingale is designed as a high-end coachbuilt concept [2, 3]. The vehicle measures between 18.9 feet [3] and 19 feet [2] in length. Rolls-Royce plans to produce only 100 bespoke builds of the model [2].
Pricing for the vehicle varies significantly across industry reports. Some sources place the price range between $4 million and $5 million depending on the selected options [4]. Other reports suggest a higher valuation, citing a price of €8 million [5] or a starting price close to $10 million [6].
While some initial reports suggested the limited run had already sold out, corroborating data does not confirm the vehicle's sold-out status [7]. The Project Nightingale represents the brand's shift toward fully electric powertrains within its most exclusive tier of customization.
“Rolls-Royce plans to produce only 100 bespoke builds of the model”
The launch of Project Nightingale signals Rolls-Royce's strategy to decouple ultra-luxury from mass-production, even within the luxury segment. By utilizing the Coachbuild Collection to release extremely low-volume EVs, the company is testing the price ceiling for electric mobility. The wide disparity in reported pricing—ranging from $4 million to $10 million—reflects the highly opaque nature of bespoke automotive transactions where final costs are determined by individual client specifications rather than a fixed MSRP.
