T-Series released the lyrical video for the Punjabi song "Roop Di Rani" from the upcoming film "Pati Patni Aur Woh Do" on YouTube.

The release serves as a primary promotional tool for the comedy-drama, aiming to build audience anticipation through a high-energy musical track featuring four lead actors [3].

The song features Ayushmann Khurrana, Sara Ali Khan, Wamiqa Gabbi, and Rakul Preet Singh [3]. Produced by T-Series and B.R. Studios, the track was uploaded to the official T-Series YouTube channel to support the film's marketing campaign.

Scheduling for the movie's theatrical debut has undergone changes. The film was originally locked for a release on March 4, 2024 [1]. However, reports indicate the film was delayed and skipped that initial date [1].

The theatrical release has since been moved to May 15, 2024 [2]. The movie is slated for release across India, shifting its window away from the Holi holiday period originally targeted by the production team.

This lyrical video is part of a broader strategy to engage viewers via social media and digital platforms. By releasing the music ahead of the film, the producers leverage the popularity of the ensemble cast to drive interest in the theatrical run.

“The lyrical video of the Punjabi song "Roop Di Rani" from the upcoming film "Pati Patni Aur Woh Do" was released online”

The shift in the release date from March to May 2024 suggests a strategic recalibration of the film's launch window. By utilizing a high-profile Punjabi track and a four-star lead cast, the producers are employing a music-first promotional strategy to maintain momentum during the delay and maximize visibility before the revised May debut.