Spanish singer Rosalía arrived at a hotel in Sevilla this week ahead of a promotional event for Netflix [1].
The appearance signals the start of a high-profile marketing campaign for the second season of the series “Berlín y la dama del armiño” [1]. By bringing a global music icon to the city, the streaming giant aims to maximize visibility for the show's return.
Rosalía arrived in Sevilla via private plane [3]. She was seen entering a hotel located near the Guadalquivir River [2, 3]. The singer is the announced “big surprise” guest for the event, which is expected to include a concert to promote the new season [1, 3].
The arrival took place on Thursday, the day before the scheduled Saturday event [2, 3]. Local reports said the singer's presence is the centerpiece of the promotional strategy for the series [3].
Netflix has not provided further details regarding the specific performance, or the full guest list, for the Sevilla gathering. However, the scale of the arrival suggests a major production intended to draw significant crowds and media attention to the region [1, 3].
“Rosalía is the announced “big surprise” guest for Netflix’s concert”
The collaboration between a global pop star and a major streaming series highlights a growing trend of cross-media promotion. By integrating a musical performance into a series launch, Netflix is leveraging Rosalía's massive fan base to drive viewership for the second season of "Berlín y la dama del armiño" while grounding the event in a specific Spanish cultural hub.
