Virendra Sachdeva, former Delhi BJP president, led the 'Maa Yamuna Riverbank Cleanliness Drive' at the ITO area ghats in Delhi [1, 2].
The initiative highlights the ongoing political and environmental struggle to restore the Yamuna River, a critical waterway for the capital's millions of residents.
Sachdeva participated in the drive to emphasize that cleaning the river is a collective responsibility for all residents of Delhi [1, 2]. The event served as a physical demonstration of the BJP's commitment to environmental restoration in the region [1, 2].
During the event, Sachdeva said that the effort to clean the Yamuna River is a central promise of the BJP's manifesto [1, 2]. He said that the restoration of the riverbank is not merely a government task but requires the active participation of the public to be successful [2].
The cleanup took place along the riverbanks in the ITO area, where volunteers worked to remove waste and debris [2]. By focusing on this specific location, the drive aimed to draw attention to the pollution levels affecting the river's ecosystem [2].
Sachdeva said the drive is part of a broader strategy to fulfill party pledges regarding urban cleanliness, and water management [1]. The event aimed to mobilize local citizens to take ownership of the river's health — a move intended to bridge the gap between policy promises and community action [1, 2].
“Cleaning the river is a collective responsibility for all residents of Delhi.”
This drive signals the BJP's attempt to maintain political momentum on environmental issues in Delhi by linking a party manifesto promise to a tangible, community-led action. By framing the river's cleanliness as a shared civic duty rather than solely a state failure, the party seeks to build a grassroots coalition for environmental restoration while keeping the pressure on current urban management.
