Lebanese designer Said Kubaisi presented his latest collection, titled "Rebirth," in Paris this week [1].
The showcase coincides with Paris Haute Couture Fashion Week, providing a global platform to highlight Lebanese design and craftsmanship within the epicenter of the fashion world [1, 2].
The "Rebirth" collection was developed for the Fall/Winter 2026 season [2, 3]. While some reports list the season as 2026-2027, the primary documentation identifies the line as Fall/Winter 2026 [2].
Kubaisi utilized the event to promote his new aesthetic and reach an international audience of buyers and critics. The designer's work often bridges the gap between traditional Middle Eastern elegance and modern Parisian silhouettes.
Beyond the European market, Kubaisi has noted the importance of the Gulf region in his business strategy. He specifically highlighted the sophistication of clients in the Kingdom of Saudi Arabia [3].
"The Saudi woman has a refined taste and appreciates craftsmanship," Kubaisi said [3].
The presentation in Paris serves as a strategic move to elevate the brand's prestige. By aligning his debut with the official couture calendar, Kubaisi positions his label alongside the most established luxury houses in the industry [1, 2].
“The Saudi woman has a refined taste and appreciates craftsmanship”
The presentation of 'Rebirth' during Paris Fashion Week underscores the growing influence of Lebanese couturiers in the global luxury market. By targeting both the Parisian elite and the high-spending demographic in Saudi Arabia, Kubaisi is leveraging a dual-market strategy that combines European prestige with Middle Eastern commercial growth.
