Samsung is expanding its enterprise business in India through the launch of AI-powered connected ecosystems and a new Business Experience Studio [1].
This move signals a strategic shift to capture a larger share of the Indian enterprise AI market. By integrating hardware and software, Samsung aims to support the country's ongoing digital transformation and provide scalable AI solutions for businesses [1, 2].
The company opened its flagship Business Experience Studio in Gurugram in May 2026 [2]. This facility serves as a hub where corporate clients can interact with AI-driven tools and connected ecosystems designed to streamline business operations [1, 2].
As part of this broader strategy, Samsung is promoting AI-enabled wearables to enhance workforce connectivity. The company is highlighting devices such as the Galaxy Watch8 Classic as key components of its connected-ecosystem vision [3]. These wearables are intended to integrate seamlessly into the enterprise environment, allowing for more efficient data tracking and communication, a core part of the company's AI-led push [1, 3].
The expansion in India focuses on creating a cohesive environment where various devices communicate to improve productivity [1]. Samsung is positioning its ecosystem to compete with other tech giants by offering a vertically integrated suite of AI tools tailored for the Indian corporate sector [2].
“Samsung is expanding its enterprise business in India through the launch of AI-powered connected ecosystems”
Samsung's investment in a physical experience center in Gurugram suggests a move away from simple hardware sales toward a service-oriented model. By bundling AI wearables like the Galaxy Watch8 Classic with enterprise software, Samsung is attempting to lock corporate clients into a proprietary ecosystem, mirroring the strategy used in its consumer electronics division to increase long-term user retention.
