Samsung is launching an AI-powered video editing feature that automatically selects, tracks, and follows people within recorded videos [1, 2].

This tool targets the growing demand for high-quality social media content by automating complex editing tasks. By positioning the user as the central figure, the software reduces the need for manual cropping or external editing software to achieve a professional look.

The feature allows users to easily change aspect ratios while maintaining the subject's position in the frame [1, 2]. This capability is designed to help both professional content creators and casual users produce videos that align with current social media trends [1, 2].

Industry analysts suggest the move is a direct response to the "main-character" trend prevalent on platforms like TikTok and Instagram. The software identifies the primary subject and ensures they remain the focal point regardless of the original camera angle [1, 2].

"Samsung is asking us to embrace our main character energy and entice content creators with several new and improved camera capabilities," the CNET editorial team said [2].

The AI integration focuses on tracking and positioning to streamline the workflow for mobile videography [1, 2]. By automating the tracking process, the device can simulate the effect of a dedicated camera operator, a task previously requiring manual keyframing in post-production [1, 2].

“Samsung is launching an AI-powered video editing feature that automatically selects, tracks, and follows people.”

This development signals a shift in smartphone competition from raw hardware specifications toward AI-driven software experiences. By embedding 'main-character' editing tools directly into the OS, Samsung is attempting to lock in the creator economy by making the device an all-in-one production studio, reducing the reliance on third-party editing apps.