Samsung Electronics has launched the Samsung Galaxy Card, a new credit card for users in the U.S. linked to Samsung Wallet.

The move represents a direct effort to compete with Apple Card by providing a dedicated financing option for customers loyal to the Samsung ecosystem. By integrating financial services into its hardware and software suite, the company aims to increase customer retention and spending within its own product lines.

The Galaxy Card features a tiered cash-back reward structure [4]. Users can earn five percent cash-back on eligible Samsung purchases [1], [3]. Additionally, the company is offering a $200 sign-up bonus for new cardholders [1].

The card is designed to function seamlessly within the Samsung Wallet app, allowing users to manage their spending and rewards alongside their digital device ecosystem. This integration simplifies the payment process for those who already use Samsung smartphones and tablets for their daily transactions.

While some reports have suggested a connection to stablecoins, major tech publications have not confirmed such a feature. Most verified reports describe the product as a traditional cash-back credit card focused on consumer rewards, and financing.

Samsung has not yet detailed if the card will expand beyond the U.S. market, but the current rollout focuses on capturing a larger share of the American fintech space. The launch comes as the company continues to expand its services beyond hardware manufacturing to create a more cohesive digital lifestyle platform.

“Samsung Electronics has launched the Samsung Galaxy Card, a new credit card for users in the U.S.”

Samsung is shifting from being a hardware provider to a full-service ecosystem player. By entering the credit market, the company is mirroring Apple's strategy to lock users into its ecosystem through financial incentives, making it more costly or inconvenient for customers to switch to a competitor's device.