Samsung Electronics announced three new foldable smartphones in the Galaxy Z series during its Galaxy Unpacked event on July 22 [1].
The release comes as the company seeks to maintain its market lead in the foldable sector. Industry analysts said Samsung is moving to stay competitive as Apple is expected to launch its own foldable device this year [2].
The announcement took place in London, United Kingdom [3]. Among the new devices is the Fold8 model, which features an unfolded display approximately 16 cm wide [1]. This design choice targets users who frequently watch movies, use social media, or read digital comics on a larger screen [2].
While the global unveiling occurred this week, the rollout for specific regions varies. Samsung said the devices will launch in the Japanese market on Aug. 7 [1]. The event itself began at 22:00 JST on July 22 [3].
These new models represent the latest iteration of Samsung's effort to normalize foldable technology for the general consumer. By increasing the screen width of the Fold8, the company is prioritizing a tablet-like experience in a pocketable form factor [1].
Samsung continues to iterate on the hinge and display technology to reduce the visibility of the screen crease—a persistent challenge for the industry. The company said the new series is designed to appeal to a broader range of power users who require multitasking capabilities on the go [2].
“Samsung announced three new foldable smartphones in the Galaxy Z series.”
The launch of the Galaxy Z series, specifically the wider Fold8, signals Samsung's strategy to pivot from novelty to utility. By expanding the display, Samsung is positioning the device as a legitimate replacement for small tablets. Furthermore, the timing of this release suggests a preemptive strike to secure market share before Apple enters the foldable space, which could fundamentally shift consumer demand toward iOS-based folding devices.
