Samsung India Opens AI Business Experience Studio in Gurugram

Samsung India has launched a Business Experience Studio in Gurugram to showcase AI-powered solutions for enterprise clients [1, 2].

This move signals a strategic shift for the company as it attempts to diversify its revenue streams in India. By moving beyond its traditional focus on smartphones, Samsung aims to capture a larger share of the corporate digital transformation market [1, 2].

The new studio serves as a hub for demonstrating the company's expanded portfolio in artificial intelligence and cybersecurity [1, 2]. Puneet Sethi, Head of Enterprise Business for Samsung India, said the facility is designed to provide businesses with a hands-on look at how smart-workplace solutions can be integrated into their operations [1, 2].

Samsung is positioning itself as a comprehensive provider for the modern office, offering tools that range from secure communication hardware to AI-driven productivity software [1, 2]. The Gurugram facility will allow the company to engage directly with enterprise leaders to tailor these technologies to specific industry needs [1, 2].

This expansion comes as Indian businesses increasingly adopt cloud-based and AI-integrated systems to improve efficiency [1, 2]. The company intends to leverage its existing hardware ecosystem to create a seamless transition for firms moving toward a more digitized infrastructure [1, 2].

By focusing on the enterprise sector, Samsung is competing for a role in the critical infrastructure of India's growing tech economy [1, 2]. The company said its vision for the region involves more than consumer electronics — it involves the foundational tools that power corporate productivity [1, 2].