Samsung Electronics Co., Ltd. unveiled its first Micro RGB TVs, including the R95H and R85H models, during CES 2026 in Las Vegas [1, 2].
This launch represents a strategic effort to challenge the dominance of OLED screens. By utilizing a new back-light technology, Samsung aims to provide higher brightness and a wider color spectrum to attract high-end consumers.
The company showcased a flagship 130-inch model at the Wynn Las Vegas First Look exhibit [1, 5]. A Samsung spokesperson said, "We are thrilled to introduce the world’s first 130‑inch Micro RGB TV, delivering unprecedented color performance" [3]. The new panels are designed to deliver billions of colors [4, 6].
Industry reactions to the technology remain divided. A writer for Gizmodo said, "Move over, OLED. Micro RGB is the new hotness for TV screen types" [7]. However, other reviewers questioned the value proposition. One author via MSN said they would rather buy an OLED instead, suggesting the Micro RGB is not worth the premium [2].
In practical testing, the hardware appears to hold up under challenging lighting. An eCoustics reviewer said the R95H’s bright picture and rich color manage to punch through even under the bright lights of the exhibit [5].
The R95H model carries a starting price of $3,199 [2]. While some summaries round this figure to $3,200, the specific listing identifies the lower price point [2].
“"We are thrilled to introduce the world’s first 130‑inch Micro RGB TV, delivering unprecedented color performance."”
The introduction of Micro RGB technology signals a shift in the premium display market, moving beyond the contrast-heavy focus of OLED toward extreme color accuracy and brightness. If Samsung can scale this technology and lower the entry price, it could redefine the standard for home cinema and large-format digital signage.
