Samsung Display is providing four OLED panels to power the interior dashboard of the Ferrari Luce, the company's first fully electric vehicle [1], [3].

The partnership marks a significant shift in automotive interior design by blending digital displays with traditional mechanical elements. This collaboration positions Samsung as a primary provider of high-end cockpit technology for the luxury electric vehicle market.

Unveiled May 26, 2026, in Rome, Italy, the Luce features a dashboard setup described as unlike anything seen in a car before [2], [4]. The system consists of four OLED panels [1]. One of these is a layered display that integrates built-in mechanical clock hands, combining analog aesthetics with digital precision [1], [2].

Ferrari developed the Luce to differentiate its first EV from traditional super-cars through a distinctive, high-tech cockpit [5], [6]. By using Samsung's advanced OLED technology, the vehicle aims to establish a new standard for luxury interfaces in the electric era [6].

The exclusive supply of these panels allows Ferrari to maintain a unique visual identity while leveraging Samsung's display dominance [6]. The integration of the mechanical clock within the OLED layer serves as a bridge between the brand's racing heritage, and its future in electrification [1], [2].

“The Ferrari Luce features a dashboard setup described as unlike anything seen in a car before.”

The collaboration between Samsung and Ferrari signals a broader trend where luxury automakers are moving beyond simple screen integration toward 'experience-driven' interiors. By combining mechanical hardware with OLED layers, Ferrari is attempting to preserve the tactile luxury of analog instruments while transitioning to a fully electric platform, suggesting that future high-end EVs will prioritize bespoke, hybrid interfaces over standardized tablets.