Samsung revealed three new foldable phones, two Galaxy watches, and its first pair of smart glasses during a July event in London [1, 2, 3].

The product launch signals Samsung's attempt to dominate the premium hardware market by diversifying its foldable lineup and entering the augmented reality eyewear space.

Among the mobile devices, the company introduced the Galaxy Z Fold 8, the Z Flip 8, and a new high-end Z Fold 8 Ultra [1, 2]. This expansion of the foldable series suggests a strategy to capture different price points and user needs within the flexible-screen category [2].

Samsung also expanded its wearable ecosystem with two new Galaxy watches [1, 2]. This update includes a rugged Ultra model designed for more demanding environments [2].

The most significant departure from the company's traditional portfolio is the introduction of Galaxy Glasses [3]. These represent the first smart-glasses offering from the manufacturer, marking a strategic pivot toward wearable computing [3].

The event took place on a Tuesday in early July, with reports on the proceedings appearing by July 9 [4, 5]. The presentation began at 9 a.m. ET [6].

There is some discrepancy regarding the length of the presentation. One report said the event duration was 15 minutes [7], while another source said everything was revealed in 13 minutes [8].

“Samsung revealed three new foldable phones, two Galaxy watches, and its first pair of smart glasses.”

By introducing the Z Fold 8 Ultra alongside the standard foldable models, Samsung is creating a tiered premium structure to compete with emerging foldable rivals. The launch of Galaxy Glasses indicates a move to challenge the wearable market beyond wrist-based tech, attempting to integrate AI and data overlays directly into the user's field of vision.