Sufi artist Satinder Sartaaj appeared on the inaugural episode of the "Baatein Dil Se" podcast to discuss his music philosophy and cinema interests [1].
The appearance marks the launch of a new conversational series on the Times Now YouTube channel, hosted by Times Group Editor-in-Chief Navika Kumar. By featuring Sartaaj, the program aims to bridge the gap between traditional poetic expression and modern digital media consumption.
During the episode, Sartaaj said reflections on his lyrics-writing process and his approach to music. He focused on his poetic journey, explaining the philosophy that guides his creative output [1]. The conversation also touched upon his interests in cinema and the intersection of sound and visual storytelling.
Sartaaj used the platform to commend the work of other artists. He said actor Ranveer Singh is dedicated and hardworking [1]. Additionally, he said director Aditya Dhar contributed to the film "Dhurandhar" [1].
The podcast premiered April 30, 2024 [1]. Through this medium, the Times Group seeks to provide an exclusive look into the personal and professional lives of influential cultural figures. Sartaaj's participation as the first guest establishes a tone of artistic reflection for the series.
As the episode reached its conclusion, the discussion emphasized the importance of dedication in the arts. Sartaaj said the commitment shown by performers like Singh and filmmakers like Dhar is essential for the evolution of the craft [1].
“Sufi artist Satinder Sartaaj appeared on the inaugural episode of the "Baatein Dil Se" podcast”
The launch of 'Baatein Dil Se' represents a strategic move by the Times Group to capture the growing podcast market by blending high-profile journalism with cultural commentary. By leading with a figure like Satinder Sartaaj, the network is targeting an audience interested in the intellectual and spiritual dimensions of art rather than standard celebrity gossip.
