Liz Ann Sonders said that market rotation among sectors has become the primary momentum trade in the equity market [1].

This shift suggests that investors are no longer relying on a single growth engine to drive returns. Instead, the movement of capital between different industries is creating the current market energy, signaling a more diversified approach to momentum investing.

Sonders, the chief investment strategist at Schwab Center for Financial Research, said the current standing of the equity market during appearances on CNBC's 'Closing Bell' and 'Power Lunch' [1]. She said that the backdrop of equity-market rotation is likely to persist as investors move through various sectors [3].

According to Sonders, this rotation is particularly evident in semiconductor and healthcare stocks [1]. While traditional momentum trades often focused on a few dominant winners, the current environment rewards the ability to identify which sector is next in line for investment [1].

"Market rotation itself is the new momentum trade," Sonders said [1].

This dynamic indicates a transition in how investors perceive risk and reward. Rather than holding a static set of high-performing assets, the strategy now involves tracking the flow of capital across the broader market, a process that requires more active management and sector analysis.

Market rotation itself is the new momentum trade.

The transition toward rotation-based momentum suggests a maturing market where investors are seeking value outside of the narrow group of mega-cap stocks that previously dominated gains. By shifting focus toward sectors like healthcare and semiconductors, the market is demonstrating a broader base of support, though it also increases the necessity for active portfolio rebalancing to capture gains as capital moves.