Music executive Scooter Braun and actress Sydney Sweeney spent Sunday night touring New York City on a low-key, incognito date [1, 2].
The outing marks a public confirmation of the pair's relationship, blending Braun's industry influence with Sweeney's rising profile in Hollywood.
The couple spent the late-night hours of May 31 biking through the streets of the city [3, 4]. According to reports, the date included a stop for burgers before the pair headed toward Midtown [2, 5]. Braun sought a private experience for the night, opting for an undercover approach to avoid crowds [5, 6].
The highlight of the evening occurred when Braun took Sweeney to Times Square, a landmark the actress had never visited before [2, 5]. Braun shared the experience via a video posted to Instagram on May 31 [7]. In the footage, Braun described the spontaneous nature of the trip, noting the timing of the realization that Sweeney had missed the landmark [8].
"When you're in bed at 11pm and your girl says 'I've never been to Times Square…'" Braun said [8].
Sweeney confirmed the fact during the outing, stating, "I've never been to Times Square" [8]. Braun further identified the actress as "My girl" during the social media post [8].
The pair maintained a low profile throughout the night, wearing hoodies, and sunglasses to remain unrecognized while navigating the city [2]. Braun is 44 and Sweeney is 28 [7].
Their tour of the city ended with Sweeney seeing the bright lights of the square for the first time [2, 6]. The outing was documented through a series of clips showing the couple sharing food, and exploring the urban landscape on bicycles [2, 5].
“"I've never been to Times Square."”
The public nature of the Instagram post serves as a soft launch for the couple's relationship. By framing the date as an 'incognito' adventure, Braun balances the desire for privacy with the strategic use of social media to confirm his status with Sweeney, a high-profile actress.
