Serie A is providing a 24/7 live stream of the full AS Roma vs Juventus match from the 2025/26 season on its official YouTube channel [1].
This initiative allows fans to re-watch one of the most entertaining games of the season continuously. By leveraging digital platforms, the league is expanding its global reach and ensuring that high-profile matchups remain accessible beyond the initial broadcast window [1].
For viewers in the U.S., the match and other Serie A content are accessible through the streaming platform Paramount+ [2]. The service offers a seven-day free trial for new users [2]. Following the trial period, the subscription costs $7.99 per month [2].
Paramount+ provides a broader library of content alongside sports programming, featuring more than 2,000 titles [2]. This distribution strategy combines the accessibility of a free social media platform like YouTube with the monetization of a dedicated streaming service.
The 24/7 stream on YouTube serves as a promotional tool for the league, keeping the 2025/26 season's highlights in constant rotation. This approach targets both casual viewers and dedicated supporters who wish to analyze the tactics and goals of the Roma and Juventus clash without searching for fragmented clips [1].
“Serie A is providing a 24/7 live stream of the full AS Roma vs Juventus match”
The move to stream full matches on a 24/7 loop suggests a shift in how sports leagues utilize 'long-tail' content. Rather than relying solely on short highlights, Serie A is treating a full match as a continuous piece of entertainment to drive engagement and funnel users toward paid subscriptions like Paramount+.
