Rosita from Sesame Street visited the Los Angeles Times newsroom to discuss the upcoming 2026 [1] FIFA World Cup.

The appearance aims to engage young fans with the sport and promote new episodes of the series on Netflix and PBS Kids. By simplifying complex game rules, the program seeks to make the international tournament more accessible to children.

During the interview, Rosita explained the offsides rule to help young viewers understand the mechanics of the game. The character also offered suggestions for celebration songs that fans can use when their favorite teams score goals.

The visit took place in Los Angeles, where the character interacted with a reporter to bridge the gap between educational programming and global sporting events. This collaboration leverages the popularity of the Sesame Street brand to build excitement for the 2026 [1] tournament.

Because the World Cup is a massive global event, the initiative focuses on early education regarding the sport's fundamentals. Rosita's role in the segment was to provide a friendly and familiar face for children who may be experiencing their first major sporting event.

While the interview was recorded in 2024, the content remains focused on the preparations for the tournament scheduled for 2026 [1]. The partnership between the educational series and the newsroom highlights a strategy to use media platforms to foster youth interest in international athletics.

“Rosita discussed the upcoming 2026 FIFA World Cup”

This collaboration represents a strategic effort to use established educational icons to introduce children to the complexities of international sports. By integrating the 2026 World Cup into Sesame Street's outreach, organizers are attempting to expand the tournament's demographic reach and ensure a new generation of fans understands the game before the event begins.