Dino, a member of the group SEVENTEEN, released the official music video for his solo song "LIKE IT" on Monday [1].
The release marks a significant step in the artist's solo trajectory, showcasing his individual performance capabilities outside of the group's collective choreography.
The music video premiered on the HYBE LABELS YouTube channel [2]. It serves as a promotional centerpiece for his track from the album "Picheolin" [1]. The visuals highlight the energetic dance moves that have defined the artist's role within SEVENTEEN.
According to reporting, the video was made available on Aug. 24, 2024, at 6 p.m. KST [1]. The timing of the release aligns with the promotional cycle for his solo work, allowing the artist to engage directly with a global audience via digital platforms [2].
While Dino is widely recognized for his contributions to SEVENTEEN, the "LIKE IT" project focuses on his personal artistic vision. The production emphasizes high-energy movement, and visual storytelling to complement the audio of the track [1].
This solo effort follows a broader trend of K-pop group members establishing distinct identities through independent releases. By utilizing the HYBE LABELS infrastructure, the release ensures wide distribution across international markets [2].
“Dino released the official music video for his solo song 'LIKE IT'”
The release of 'LIKE IT' demonstrates the strategic shift toward solo branding within the K-pop industry. By diversifying their output through individual projects like the album 'Picheolin,' members of high-profile groups can sustain long-term career longevity and explore genres that may not fit the group's primary image.
