SEVENTEEN member Dino released the official music video for his solo song "LIKE IT" on Aug. 24, 2024 [1].
The release marks a significant step in Dino's solo career, showcasing his individual artistry and dance capabilities outside of the full group dynamic.
The music video was uploaded to the HYBE LABELS YouTube channel [2]. It serves as a promotional tool for the track "LIKE IT," which is part of Dino's album titled "Picheolin" [1].
The video premiered on Aug. 24, 2024, at 6 p.m. KST [1]. This timing aligns with standard industry practices for K-pop releases intended to capture global audiences across different time zones.
Dino, whose full name is Lee Chan, is known as a primary dancer for SEVENTEEN [2]. The "LIKE IT" production focuses heavily on his energetic movement and performance style—elements that have defined his role within the group's choreography.
While SEVENTEEN continues to operate as a collective, the promotion of "Picheolin" allows Dino to establish a distinct solo identity. The visual presentation in the music video highlights the specific creative direction of the album's theme.
“SEVENTEEN member Dino released the official music video for his solo song "LIKE IT".”
The release of 'LIKE IT' reflects a broader trend within K-pop where members of established groups pursue solo projects to diversify their portfolios. By leveraging the infrastructure of HYBE LABELS, Dino can expand his personal brand while maintaining the support of the SEVENTEEN fanbase, effectively bridging the gap between group loyalty and individual stardom.
