Dino, a member of the group SEVENTEEN, has launched a solo project under the alter ego Picheolin with a new mini-album [1].

This debut marks a significant shift for Lee Chan-young, allowing the artist to explore a distinct musical identity separate from his primary group activities. By establishing Picheolin, Dino can experiment with different sounds and visual concepts while maintaining his role within SEVENTEEN.

The project includes the release of the first mini-album, titled "吉BOARD" [1]. Accompanying the album is the official music video for the title track, "Party Rock Rock," which was produced by Hitchhiker [1].

The music video premiered on the official HYBE LABELS YouTube channel [2]. According to reports, the release occurred on Aug. 3, 2024, at 6 p.m. KST [1].

This solo venture is designed to promote the "吉BOARD" mini-album and introduce the Picheolin persona to a global audience [1]. The collaboration with producer Hitchhiker suggests a specific sonic direction for the title track, blending the artist's performance skills with a curated production style.

HYBE LABELS managed the distribution of the visual content, ensuring the debut reached the group's established digital footprint [2]. The launch of Picheolin represents the first time Dino has utilized a formal alter ego for a solo musical release [1].

“Dino has launched a solo project under the alter ego Picheolin”

The introduction of Picheolin allows SEVENTEEN to diversify its brand by supporting individual artistic identities. By using an alter ego, the artist can pivot between the cohesive image of a K-pop group and the experimental nature of a solo performer, potentially attracting new listeners who prefer the specific style of the Picheolin project over the group's broader discography.