Colombian pop star Shakira has announced the official song for the 2026 FIFA World Cup, titled "Day Day" [1].
The selection marks a return to the global stage for the artist, who previously provided the 2010 World Cup anthem "Waka Waka" [1]. Her involvement signals a high-profile musical push for the upcoming tournament, which will be co-hosted by the U.S., Mexico, and Canada [2].
According to reports, the song is slated for release on May 14, 2024 [1]. The announcement follows a teaser video that was filmed at the Maracanã Stadium in Rio de Janeiro, Brazil [3].
The 2026 tournament represents a significant expansion of the event, utilizing the infrastructure of three North American nations [2]. By tapping a global icon like Shakira, organizers aim to replicate the cross-cultural appeal of previous anthems that bridged the gap between sports and mainstream pop music.
Shakira has a long history of collaborating with FIFA, and "Day Day" is expected to serve as the primary musical identity for the event's promotional cycle. The choice of the Maracanã Stadium for the teaser video underscores the global nature of the sport, despite the tournament being held in North America [3].
While the full track remains under wraps until the May release date, the teaser has already generated significant attention across social media platforms [1]. The song will be integrated into the official marketing campaigns leading up to the opening match in 2026.
“Shakira has announced the official song for the 2026 FIFA World Cup, titled "Day Day".”
The appointment of Shakira as the voice of the 2026 World Cup is a strategic move by FIFA to ensure maximum commercial and cultural reach. By leveraging a proven track record with 'Waka Waka,' the organization is prioritizing a global brand that appeals to both Latin American and international audiences, aligning with the multi-national hosting structure of the U.S., Mexico, and Canada.
