Pop star Shakira has released the official song for the 2026 [1] FIFA World Cup, introducing a new dance and multilingual lyrics.
The release aims to generate early excitement for the tournament, which will be hosted across the U.S., Canada, and Mexico [2]. By leveraging a global icon, organizers hope to build momentum and fan engagement well before the first match begins.
The new anthem features a specific lyric line sung in five [3] different languages. This linguistic variety reflects the diverse nature of the host nations and the global reach of the sport.
Accompanying the music is the "Dai Dai" dance, a choreographed routine designed to become a viral sensation among football fans [3]. The song and dance are intended to serve as the primary sonic and visual identity for the 2026 [1] event.
Reports indicate that the announcement of Shakira's involvement began as early as 2024 [2]. The rollout of the official song follows a tradition of high-profile musical collaborations intended to promote the tournament's spirit of unity and competition.
While the music video showcases the pop star's performance, it also integrates promotional visuals for the 2026 [1] World Cup. The combination of a multilingual track and a signature dance move is a strategic effort to ensure the song resonates across different cultural demographics.
“The new anthem features a specific lyric line sung in five different languages.”
The selection of Shakira and the inclusion of five languages in a single line highlight the strategic importance of the 2026 tournament's North American hosting. By blending Latin and global influences, FIFA is positioning the event to appeal to a massive, multicultural audience across three countries, using a viral dance and linguistic inclusivity to bridge regional gaps.
