Shakira and Burna Boy released the official anthem for the 2026 [1] FIFA World Cup, titled "Dai Dai," on May 15, 2026 [2].
The collaboration marks a strategic effort to blend global pop and Afrobeats influences for the tournament's branding. By pairing a Colombian superstar with a Nigerian artist, the anthem targets a diverse international audience and reflects the global nature of the sport.
The song was released worldwide via streaming platforms. To build anticipation, the artists teased the track with a video filmed at the Maracanã Stadium in Brazil [2]. The choice of venue highlights the deep historical connection between South American football and the global game.
Beyond its promotional role, the anthem serves a philanthropic purpose. Royalties from the song will support a FIFA fund dedicated to expanding access to quality education, and football opportunities for children [1, 3]. This initiative aims to leverage the tournament's massive visibility to create tangible social benefits for youth globally.
Shakira has a long history with the tournament, having previously provided anthems for past World Cups. Her partnership with Burna Boy introduces a contemporary African sound to the FIFA stage, a move that aligns with the growing influence of Afrobeats in the global music industry.
FIFA has not yet released specific targets for the amount of money the royalties are expected to generate. However, the organization has integrated these social goals into the 2026 [1] campaign to emphasize the sport's role in community development.
“"Dai Dai" serves as the official anthem for the 2026 FIFA World Cup.”
The pairing of Shakira and Burna Boy signifies FIFA's intent to modernize its sonic identity by bridging Latin and African markets. By linking the anthem's royalties to educational and athletic access, the organization is attempting to offset the commercial criticisms of the World Cup with a visible corporate social responsibility initiative.
