Colombian singer Shakira and Nigerian artist Burna Boy have released "Dai Dai," the official anthem for the FIFA World Cup 2026 [1].
The collaboration brings together two global music powerhouses to represent a tournament hosted across three nations. It provides a significant cultural presence for Colombia, which is maintaining a visibility profile despite the national team failing to qualify for the event [4].
Released on May 23, 2026 [1], the track was developed with musical producer Alexander Castillo [1]. The accompanying official music video was filmed in Miami, Florida [2].
The song saw immediate digital success upon its debut. The video reached 10 million views on YouTube within its first 24 hours [3]. By June 9, 2026, the total view count grew to over 100 million [5].
Reports said the anthem was designed to inspire confidence and dreams for fans worldwide [4]. The production aims to mirror the diversity of the host nations — the U.S., Canada, and Mexico — by blending the distinct styles of the featured artists.
Shakira has a long history with the tournament, having previously provided iconic songs for past World Cups. This latest effort continues that tradition by linking global pop music with the world's most-watched sporting event.
“The song 'Dai Dai' has amassed over 100 million views since its May release.”
The selection of Shakira and Burna Boy reflects FIFA's strategy to blend Latin and African influences to appeal to a global audience. By utilizing a high-visibility anthem, the organization maximizes commercial reach and cultural engagement before the opening whistle in the U.S., Canada, and Mexico.
