Shakira released the official anthem for the 2026 FIFA World Cup titled "Dai Dai" on May 7 [1, 3].
The collaboration marks a significant moment for the tournament's global branding, blending Latin pop with African influences to appeal to a diverse international audience. As the world's most-watched sporting event, the official song serves as a primary cultural driver for fan engagement before the first whistle.
The track features Nigerian artist Burna Boy [1, 2]. This partnership combines two of the most influential forces in contemporary global music to create a high-energy atmosphere for the upcoming competition. The song was announced globally through official FIFA channels and Shakira's own social media platforms [1].
This release represents the fourth World Cup anthem of Shakira's career [2]. The Colombian singer has a long history with the tournament, having previously provided tracks that became synonymous with the event's global identity. Her return to the FIFA stage reinforces her status as a recurring face of the organization's musical outreach.
FIFA utilizes these anthems to build momentum leading up to the tournament. By selecting artists with massive footprints in both the Americas and Africa, the organization aims to maximize the reach of the 2026 event. The release of "Dai Dai" on May 7 [3] begins the official countdown of musical promotions that typically peak during the opening ceremony.
“Shakira released the official anthem for the 2026 FIFA World Cup titled "Dai Dai"”
The selection of Shakira and Burna Boy indicates FIFA's strategy to bridge the Global South through a fusion of Afrobeat and Latin pop. By leveraging Shakira's established history with the World Cup and Burna Boy's current global ascent, the organization is positioning the 2026 tournament to have a more inclusive and geographically diverse sonic identity than previous editions.
