Shakira has released "Dai Dai," the official song for the 2026 FIFA World Cup [1].
The release marks a return to the global stage for the artist, who has a history of providing anthems for the tournament. As the 2026 event is hosted across three nations, the song is intended to generate international expectation and unity before the tournament begins.
The 2026 World Cup will be held in Canada, Mexico, and the U.S. [2]. This multi-country hosting arrangement represents a significant expansion of the tournament's reach, and the selection of a globally recognized artist like Shakira aligns with the goal of maximizing visibility across North America.
Reports said the track "Dai Dai" is designed to function as the official hymn of the competition [3]. The song was launched in June 2026 to build momentum as the sporting world prepares for the event [4].
Shakira's involvement in the 2026 World Cup [1] continues her legacy of blending music and sports on a massive scale. The artist previously made history with performances in Copacabana, further cementing her role as a primary voice for major international football events [2].
The official anthem is expected to be played throughout the tournament's duration and during key promotional activities. By selecting a track that appeals to diverse linguistic, and cultural backgrounds, organizers aim to bridge the gap between the three host nations [3].
“Shakira has released "Dai Dai," the official song for the 2026 FIFA World Cup”
The appointment of Shakira as the voice of the 2026 World Cup leverages her massive cross-continental appeal to unify the three host nations. By releasing the anthem months in advance, FIFA and the organizers are utilizing a strategic marketing window to build global engagement and commercial momentum leading into the tournament.
