Colombian singer Shakira will premiere the Spanish version of the official 2026 World Cup song, “Dai Dai,” during a football match [1].
The release aligns music with the global sporting event to generate excitement among fans as the tournament progresses [1]. By debuting the track during a high-profile match, the singer leverages the massive viewership of the FIFA World Cup to maximize the song's reach.
The premiere is scheduled for Tuesday, June 23, 2026 [2]. According to reports, the song will be unveiled at 7 p.m. CDMX [3]. This timing ensures a prime viewing window for audiences across North and Latin America.
The debut will take place during the World Cup 2026 match between Colombia and the Democratic Republic of Congo [4]. This selection provides a homecoming atmosphere for the singer, as she celebrates the tournament alongside her national team.
Reports on the announcement differ regarding the method of delivery. Some sources said that Shakira announced the release herself in a public statement [5], while others said the premiere was revealed during an exclusive interview with Telemundo [6].
Additionally, there are conflicting reports regarding the singer's recent appearances. While the song is tied to the Colombia match, some reports said Shakira was seen in Dallas, U.S., attending a match between Argentina and Austria [6]. Despite these differing accounts of her movements, the official premiere of the Spanish version of “Dai Dai” remains tied to the Colombia fixture [4].
“Shakira will premiere the Spanish version of the official 2026 World Cup song, “Dai Dai,” during a football match.”
The strategic timing of this release demonstrates the continued synergy between global pop icons and FIFA's branding efforts. By launching the Spanish version of the anthem during a match involving her own national team, Shakira maximizes both emotional resonance and commercial visibility in the Spanish-speaking market, which remains a primary demographic for World Cup viewership.
