Colombian pop star Shakira is auctioning her 2026 FIFA World Cup stage outfits and music-video wardrobe through Christie’s New York [1, 2].
This move leverages the global visibility of the World Cup to secure funding for educational initiatives, turning high-profile fashion into a philanthropic tool for underserved youth.
The sale will take place via an online platform in a series of events titled “ONE GOAL” [1, 2]. According to the auction house, the bidding process is scheduled to run from July 22 through July 29, 2026 [1, 2].
The collection includes the specific garments worn by the artist during her performances at the 2026 FIFA World Cup, an event that drew millions of viewers worldwide [1, 2]. By offering these historic pieces, the auction aims to attract high-net-worth collectors and music enthusiasts alike.
Proceeds from the sale are earmarked for global children’s education [1, 2]. Shakira said she is executing this fundraising effort in partnership with Global Citizen, an organization known for mobilizing resources to end extreme poverty and improve educational access [1, 2].
Christie’s New York will manage the digital bidding process to ensure a global reach for the event [1, 2]. The auction represents a intersection of sports culture, celebrity influence, and international development.
“Shakira is auctioning her 2026 FIFA World Cup stage outfits and music-video wardrobe”
This initiative demonstrates the growing trend of 'celebrity philanthropy' where artists monetize the cultural capital of major sporting events to drive social change. By partnering with Global Citizen and a prestigious house like Christie's, Shakira is converting short-term performance visibility into long-term educational funding.
