Sherry Cola Promotes Camp Rock 3 at CMA Fest

Actress and comedian Sherry Cola appeared on Good Morning America live from CMA Fest to promote the upcoming film "Camp Rock 3".

The appearance signals a major push for the Disney+ franchise as it attempts to recapture a nostalgic audience through immersive marketing and a returning cast.

Speaking from Nashville, Tennessee, Cola said the "All Roads Lead to Camp" bus tour activation is designed to engage fans ahead of the movie's debut by bringing the camp atmosphere to various locations. The promotion coincides with the CMA Fest, leveraging the musical energy of the city to build anticipation for the third installment of the series [1, 2].

The film is scheduled for release in August 2026 [3, 4]. This marks a significant return for the franchise, as it has been 16 years since the release of Camp Rock 2 ^[5]. Disney is positioning the new film as a bridge between the original era of Disney Channel Original Movies and the current streaming landscape on Disney+.

During the segment, the production debuted a new clip to give viewers a glimpse of the film's direction. The marketing strategy emphasizes a homecoming theme, aiming to attract both the original fanbase and a new generation of viewers. The "All Roads Lead to Camp" tour serves as the primary physical touchpoint for this campaign, allowing fans to experience a tangible connection to the fictional camp setting before the digital premiere ^[2].

Cola's appearance highlights the intersection of traditional morning show promotion and event-based marketing. By utilizing a live broadcast from a music-centric festival, the studio is targeting a demographic already primed for the film's musical themes.