A Shinhan University K-Culture delegation hosted a large-scale cultural showcase in a central public square in Mongolia this week [1].
The event serves as a diplomatic tool to strengthen friendship between Korea and Mongolia while establishing a global platform for youth cultural exchange.
The festivities centered on the finals of the 2026 Shinhanryu Super Rookie Model Contest [1]. The program included K-pop performances, a Taekwondo demonstration, and a fashion runway featuring both Korean and Mongolian youth participants [1]. Thousands of people attended the gathering in the heart of the city [1].
This Mongolian event is part of a broader series of international stages organized by the university this year. The delegation previously held events on Tsushima Island in Japan in May 2026 and at the Avignon Festival in France in July 2026 [1].
Mina, the Grand Prize winner of the model contest, expressed her gratitude after the event. "I am very happy to have participated in this Mongolia-Korea fashion model competition and to receive the biggest prize," Mina said [1].
The Korean ambassador to Mongolia also attended the showcase to support the bilateral ties between the two nations. "It is an honor to share friendship with our youth through Korean culture, sports, and fashion," the ambassador said [1].
The university intends for these initiatives to build a "glocal" platform, combining global reach with local engagement, to promote Korean heritage and artistic talent on a worldwide scale [1].
“Thousands of people attended the gathering in the heart of the city.”
The expansion of the Shinhanryu Super Rookie Model Contest into Mongolia, following stops in Japan and France, signals a strategic effort by South Korean academic institutions to export 'K-Culture' beyond traditional entertainment. By integrating fashion, martial arts, and music into public diplomacy, Korea is leveraging soft power to build stronger institutional and youth-led ties with Central Asian partners.
