Shinsegae Group will acquire the entire 30% stake held by Olympus First in the e-commerce platform SSG.com [1].

This consolidation of ownership allows the conglomerate to centralize its digital retail operations. By removing the external investor, the group can streamline decision-making processes and accelerate its growth strategy in an increasingly competitive South Korean online market.

The purchase price for the 30% stake is approximately 1.27 trillion won [1]. Following the completion of the transaction, ownership of SSG.com will be split between two entities within the group. EMart will hold a 65.1% stake, while Shinsegae will hold 34.9% [1].

This ownership structure places the platform under the full control of the Shinsegae Group. The move is intended to improve management efficiency and strengthen the company's overall e-commerce competitiveness [1].

The announcement was made on June 11, 2026 [1]. The transaction involves a strategic realignment of assets between the group's retail arm, EMart, and the parent Shinsegae Group to ensure the platform can pivot more quickly to meet consumer demands.

“Shinsegae Group will acquire the entire 30% stake held by Olympus First in the e-commerce platform SSG.com”

By buying out Olympus First, Shinsegae Group is transitioning SSG.com from a joint-investment model to a fully internal asset. This reduces the influence of external financial investors, allowing the group to prioritize long-term market share and infrastructure growth over short-term dividend returns for third-party shareholders.