Shirako town officials and local farmers organized the Shirako Onion Festival in Chiba Prefecture to promote the region's locally grown produce [1].
As the top onion-producing municipality in Chiba Prefecture [1], Shirako uses the event to showcase crops characterized by a rich sweetness and low pungency [1, 3].
The festival features the sale of large new onions sold in 10 kg bundles. Reported prices for these bundles range from ¥1,500 [3] to ¥2,000 [1].
Beyond direct sales, the event emphasizes agricultural tourism. Approximately 40 local farms are offering onion-picking experiences to visitors [1]. These hands-on activities are scheduled to remain available until the 31st of this month [1].
Local producers said the flavor of the new onions is distinct from standard varieties. The event brings together town officials and the farming community to drive economic activity through the sale of seasonal harvests [1, 2].
“Shirako is the top onion-producing municipality in Chiba Prefecture”
The Shirako Onion Festival leverages the town's status as a regional agricultural leader to combine direct-to-consumer sales with experiential tourism. By offering bulk pricing and picking activities, the municipality strengthens the local economy and preserves the visibility of traditional farming in Chiba Prefecture.
