Sports Illustrated has unveiled four cover models for its 2026 swimsuit edition, including Alix Earle, Tiffany Haddish, and Nicole Williams English [3, 4].
The selection of these high-profile figures marks the latest evolution of the publication's branding strategy, blending traditional modeling with social media influence and entertainment stardom.
In an interview at the Empire State Building in New York City, Earle, Haddish, and Williams English discussed their reactions to being chosen for the honor [1]. The women said how they first learned of their selection and expressed excitement regarding the prestige associated with the magazine's swimsuit issue [1, 2].
While the reaction interview focused on three of the stars, reports indicate the 2026 lineup consists of four models in total [4]. Along with Earle, Haddish, and Williams English, Hilary Duff is also named as a cover model for the current year [3].
The rollout of the issue will occur in two stages. The covers are scheduled to appear on select newsstands beginning May 14, 2026 [1]. A wider national release is slated for May 26, 2026 [1].
The promotional event in New York City served as a platform for the stars to celebrate their achievements and generate momentum for the upcoming release [1, 2]. The 2026 edition continues the trend of diversifying the faces of the brand to reach a broader global audience [3].
“The covers appear on select newsstands beginning May 14, 2026.”
The inclusion of a diverse group of cover models—ranging from a social media powerhouse like Alix Earle to established entertainers like Tiffany Haddish and Hilary Duff—demonstrates Sports Illustrated's shift toward 'celebrity' and 'influencer' equity. By leveraging multi-platform fame rather than relying solely on professional swimwear models, the publication aims to maintain cultural relevance and drive sales across different demographic segments in a digital-first media landscape.
