Zee Music Company released a short video wishing Indian actor Siddhant Chaturvedi a "power-packed" birthday [1].

The tribute serves as both a personal celebration for the actor and a promotional tool for the film Dhadak 2. By linking the birthday wish to the movie's soundtrack, the label leverages a high-profile personal milestone to increase visibility for the film's musical assets.

The video features the song "Preet Re," which is part of the Dhadak 2 soundtrack [1]. This strategic placement ensures that the music reaches a wider audience through the actor's fan base during a period of high social media engagement.

Chaturvedi has built a reputation for high-energy performances, a trait the label highlighted by describing his screen presence as energy that owns the screen [1]. The use of the "shorts" format on YouTube allows the company to capture a younger demographic that prefers rapid, snackable content over traditional long-form promotional trailers.

Promotional cycles for Indian cinema often integrate actor birthdays with song releases to maximize organic reach. In this instance, the label utilized a direct shout-out to the actor to maintain momentum for the Dhadak 2 project [1].

“Wishing Siddhant Chaturvedi a power-packed birthday!”

This promotional tactic illustrates the intersection of celebrity branding and music marketing in the Indian film industry. By tying a soundtrack release to a personal milestone, studios can generate organic social media traction and keep a project in the public eye without relying solely on traditional advertising spend.